Google Says: You’re Going to See More App Ads On iOS Mobile Web Browsers, Here’s Why

Google Says: You’re Going to See More App Ads On iOS Mobile Web Browsers, Here’s Why

Google Ads is widening the app ads distribution and it will now be seen frequently on iOS devices, as announced by Rahul Oak, Google's Product Manager for App Ads, in a Google Ads Help page.

From this July, mobile web browsers in iOS devices will display app ads on more searches. 

Whenever a query is searched, results will display ads related to different apps. Like when a restaurant is searched, results will show a local food delivery app. 

App ads are displayed on Google Play, YouTube and other three million apps and sites that are part of Google. 

The campaign reporting for advertisers will include the number of times app is installed and the in-app conversion events from iOS browser. This will help marketers understand how this change is benefiting them.
Advertisers do not have to take any action to customize their ads to this new feature. The new data will be included in the ‘Conversions’ column of the current app campaigns. 

The new system may not be foolproof and thus advertisers are advised by Google to keep checking their bids and budgets.

New updates for App campaigns help unlock more search inventory on iOS mobile web browsers

 Source of the post : https://www.digitalinformationworld.com 

Comments

Post a Comment

Popular posts from this blog

You know Instagram Is Testing Three New Features, Collaborative Posts, Limited Comments and Sell Button On The Profile

Image
You know Instagram Is Testing Three New Features, Collaborative Posts, Limited Comments and Sell Button On The Profile Instagram is one of the most popular social media platform in the social media world currently and it has a large following to it. The tech giant realizes the amount of people that are in line with application therefore it makes efforts to bring about new features and tools which will help them to keep their audience intact and growing and also to make their application a user friendly space for everyone. Currently, the application is planning on introducing three new features. The first feature which has just recently been discovered by Alessandro Paluzzi who is a mobile developer and known for uncovering hidden/unlaunched features on social media applications. The feature is called “Collaborative Posts” and according to its detail it allows creators account to share a collaborative post. One account will send a collaborative post request to the other creator accoun
Read more

10 Proven Ways to Make Your Content Go Viral [Infographic]

Image
10 Proven Ways to Make Your Content Go Viral [Infographic] Content marketing is a  digital marketing  strategy where businesses share information that is useful or valuable to their audience, with the goal of growing their business. It’s the goal of every marketer to have their content go viral: to be shared and reshared  thousands and even millions of times. Content marketing is used by  SEO ,  digital marketing  and PR agencies to help their clients grow their online visibility and their business. What makes content go viral – to be shared and reshared ? The team at Buzzsumo analyzed more than 100 million articles to understand why content goes viral. Here are 10 proven strategies to help your content go viral. 10.  Be transparent and get way more shares Google+ articles with a byline/bio have 42% more social shares. Take Away:  Having an author byline increased shares on every major social platform, except Facebook. 9.  Get top influencers to share your content 1 influential person’
Read more

social media manager schedule checklist

Image
social media manager schedule checklist You spend part—maybe all—of your day on social media, hopping from network to network, checking analytics,  planning   ahead, and performing the sundry tasks of a social media manager job. Would it help to know that you’re not alone with keeping such a varied schedule? That your time on social media is shared by others? I was curious for myself whether my social media marketing manager workload and workflow were similar to someone else’s. Do we perform the same tasks? Do we create similar content? And, perhaps most importantly, do we take the same amount of time to do the same tasks? Here’s what I found. Inside a Social Media Manager’s Schedule Social media tool Socialcast  compiled the times and tasks of a typical social media manager schedule  and placed them into this interesting infographic. Clearly, social media managers can put in a full day’s work. Morning: Check email Reply and retweet Post to social media Publish a blogpost Curate conten
Read more