Smartphone Shipments Expected to Keep Growing as Emerging Markets Show Recovery: IDC




Smartphone shipments will continue to grow as emerging markets are showing strong recovery following the COVID-19 related lockdowns. Latest data from research firm IDC suggests that in 2021 global smartphone shipments are expected to grow by 7.4 percent. The larger markets will still show lower shipment volumes compared to 2019 (pre-pandemic) but growing markets are expected to contribute to the recovery. The firm also notes that 5G smartphones are the main driving factor of the growth.

Compared to smartphone shipment volumes in 2019, last year and this year have shown minimal growth but growth nonetheless, as per latest data by International Data Corporation (IDC). This year, the shipments of smartphones are expected to grow 7.4 percent and by 2022, they will reach 1.37 billion units. In 2023, shipments are said to grow by 3.4 percent. For 2021, 13.8 percent growth in iOS device shipments and 6.2 percent growth in Android device shipments contributed to the 7.4 percent overall growth.

IDC also states that larger markets such as China, the US, and Western Europe will still show lower shipment volumes compared to 2019 but emerging markets like Africa, India, Japan, and the Middle East are contributing to the recovery.

The reason for this growth, though quite small is that the smartphone market was better prepared from a supply chain perspective. Ryan Reith, group Vice President at IDC’s Mobility and Consumer Device Trackers said, “2020 was a bust due to the pandemic but all of the top brands continued forward with their production plans with the main difference that the timeline was pushed out. Therefore, we are at a point where inventory levels are much healthier than PCs and some other adjacent markets and we are seeing the resilience of consumer demand in recent quarterly results.”

Manufacturers and vendors are focussing on 5G smartphones that have a significantly higher average selling price (ASP) than older 4G smartphones which is why 5G smartphone shipments are the main driver of this 2021 growth. While the increase in ASP of 5G smartphones is said to be just $2 (roughly Rs. 150) from 2020 to 2021, the ASP of 4G smartphones continues to decline and IDC states it has dropped by almost 30 percent this year compared to last year.

Further, the report also points out that shipments for expensive smartphones priced over $1,000 (roughly Rs. 73,300) saw 116 percent growth in the second quarter compared to last year. Their ASPs increased by 9 percent as well indicating higher demand for more expensive 5G models compared to the more budget-friendly, entry-level smartphones.







Source link

https://www.cupbord.com/smartphone-shipments-expected-to-keep-growing-as-emerging-markets-show-recovery-idc/

Comments

Post a Comment

Popular posts from this blog

You know Instagram Is Testing Three New Features, Collaborative Posts, Limited Comments and Sell Button On The Profile

Image
You know Instagram Is Testing Three New Features, Collaborative Posts, Limited Comments and Sell Button On The Profile Instagram is one of the most popular social media platform in the social media world currently and it has a large following to it. The tech giant realizes the amount of people that are in line with application therefore it makes efforts to bring about new features and tools which will help them to keep their audience intact and growing and also to make their application a user friendly space for everyone. Currently, the application is planning on introducing three new features. The first feature which has just recently been discovered by Alessandro Paluzzi who is a mobile developer and known for uncovering hidden/unlaunched features on social media applications. The feature is called “Collaborative Posts” and according to its detail it allows creators account to share a collaborative post. One account will send a collaborative post request to the other creator accoun
Read more

10 Proven Ways to Make Your Content Go Viral [Infographic]

Image
10 Proven Ways to Make Your Content Go Viral [Infographic] Content marketing is a  digital marketing  strategy where businesses share information that is useful or valuable to their audience, with the goal of growing their business. It’s the goal of every marketer to have their content go viral: to be shared and reshared  thousands and even millions of times. Content marketing is used by  SEO ,  digital marketing  and PR agencies to help their clients grow their online visibility and their business. What makes content go viral – to be shared and reshared ? The team at Buzzsumo analyzed more than 100 million articles to understand why content goes viral. Here are 10 proven strategies to help your content go viral. 10.  Be transparent and get way more shares Google+ articles with a byline/bio have 42% more social shares. Take Away:  Having an author byline increased shares on every major social platform, except Facebook. 9.  Get top influencers to share your content 1 influential person’
Read more

social media manager schedule checklist

Image
social media manager schedule checklist You spend part—maybe all—of your day on social media, hopping from network to network, checking analytics,  planning   ahead, and performing the sundry tasks of a social media manager job. Would it help to know that you’re not alone with keeping such a varied schedule? That your time on social media is shared by others? I was curious for myself whether my social media marketing manager workload and workflow were similar to someone else’s. Do we perform the same tasks? Do we create similar content? And, perhaps most importantly, do we take the same amount of time to do the same tasks? Here’s what I found. Inside a Social Media Manager’s Schedule Social media tool Socialcast  compiled the times and tasks of a typical social media manager schedule  and placed them into this interesting infographic. Clearly, social media managers can put in a full day’s work. Morning: Check email Reply and retweet Post to social media Publish a blogpost Curate conten
Read more