Did you know Instagram Outlines Its Top Priorities in 2025 For Better Growth and Improvement of the App

 

Meta has been facing an array of criticism for altering its policies for fact-checking and acceptable speech. Now, the head of Instagram is laying down the app’s key areas for focus in 2025.

Adam Mosseri shared in a new message which areas Instagram will focus on to achieve more growth and success for the app. This includes a greater focus on political content that aligns with Meta’s announcement.

The question remains where such content is going to fit as more than half of the material published through the platform’s feeds are Reels generated through AI. As per Mosseri, the greatest areas of emphasis for Instagram will be achieving connectivity and creativity.

As far as creativity is concerned, Mosseri shared how he would like to make sure the app’s creative tools are the best in the business and also hopes to take on new tech including AI that offers greater opportunities for creators.

Mosseri delineated more on that front including how Instagram was built on the idea to share creative content with others. This is why the app is trying to focus on achieving just that and also ensuring creative tools are the best in the business. They hope to take on more talent and tech to assist the app attain this. Also, Mosseri shed light on how Instagram would try to reward creative content by ensuring rankings are more linked to creativity and original material than anything else.

This has been a major focus for the platform right now as well with creators attaining monetization for their efforts. Now, systems will be more in tune with the goal than before with more emphasis on original content and less on repetition.

Last year in April, the app shared how the algorithm was refocused to display smaller creators and demote recommendations linked to aggregator profiles. This will remain the focus for 2025 with changes to the algorithm. The goal seems to be adding ease for new creators trying to make it big on the app.

This might also mean that established profiles might be losing out but still, original content remains supreme.

On the other hand, Mosseri shared more about what great connection means. They hope to double down on features like messaging which happens to be the main means to communicate on the platform, he added.

Instagram will also look to search for new ideas to offer recommendations and consume material that’s fun, social, and gives chances for interactions. They hope to explore new opportunities to connect with followers on the app.

As you can see, there are still not a lot of details provided on how exactly all the measures would be taken to attain the goals. But we can expect to see more features like Notes arrive. This will assist users on the platform to connect in ways that are more aligned with sharing material and texting in private.