Did you know Marketing Salaries Surge as AI Skills Drive Demand in Creative and Strategic Roles
According to a report from Robert Half research, the median annual salary of a corporate chief marketing officer in the US is $200,250. Nowadays marketing professionals with AI experience are much needed as using AI tools can boost work efficiency and lessen the workload. Because of this new added skill, there's an increase in salaries in marketing professionals. Professionals from marketing, content and PR professionals also have flexibility to work in remote and hybrid environments.
The report also talked about different salaries by profession in the US. The average salary for a creative director with advanced qualifications and skills is $163,500 while employees at starting positions get $101,750 median salary of $101,750. The creative services manager new to their role gets a $76,500 median salary while a professional gets a salary of $113,250.
69% of the marketers agree that advancements in AI are reshaping the
skill sets needed in some roles. When managers were asked where they use
contract talent the most, 42% said digital marketing, 41% said
traditional marketing and 33% said that they use contract talent for
content strategy, development and management. 57% of the marketers say
that their top priority is a hybrid work arrangement, with managers
saying that their ideal working plan is 4 days on-site for staff.
There
are some specific skills that need to increase in salaries in marketing
and creative fields. The most potential for a salary increase is in
creative development and art direction (37%), UX and UI design (34%) and
content strategy (26%). 52% of the managers said that they bridge the
skill gap through upskilling, 50% pay for professional certifications
and 45% reskill employees for new skills to bridge their skill gap. The
most sought-after marketing and creative jobs right now are copywriter,
digital marketing manager, digital project manager and graphic designer.