Did you know Shorter Stories, Bigger Impact: YouTube’s Three-Minute Rule Changes the Game for Creators
The video streaming giant YouTube just shared some exciting news
for Shorts creators. The app extended the length to three minutes which
is something discussed last year in October and therefore it’s great to
see the app sticking to its promises in the new year.
The
announcement shared by YouTube mentioned how the goal was to maximize
the ways to generate more revenue for creators through this very popular
content style. It’s also a great way to feature more content in the
very popular feed for Shorts.
Any video that goes up to three
minutes would become a part of the feed and therefore qualify for
monetization if creators are eligible. The news first sparked a little
confusion at the start in terms of what was going on. Remember, it did
not appear to be for older clips that were short in duration or those
failing to hit the three-minute mark.
A few months after the
updates were clarified, we got some more news about the schedule in
detail and how the shift was completed. This means all video uploads
that are three minutes or less than that will be a part of the Shorts
feature and can be launched through the Shorts camera through the main
app.
Most importantly, they can even qualify to become a part of the Shorts feed that might better viewership. Remember, the platform is keen on getting as many Shorts promoted through the app as possible.
Last year, YouTube shared success stories for Shorts and gave many people the option to adopt the popular style. On average, daily views hit the 70B mark which was definitely major news. Engagement was also said to be at an all-time high.
Therefore, it makes sense why the platform is leaning more towards getting Shorts up and running on user feeds to get better usage and revenue. This in turn provides Shorts creators with the chance to explain stories via video clips.
