Did you know TikTok is One of the Most Used Social Media Platforms in the US and Now it is Getting Banned

 

A new research by Northeastern University finds that the social media landscape has been stable since the last four years but there is one platform which is more popular. Yes, it's the platform none other than TikTok  and it is a shame that it is getting banned in America. TikTok was the one platform which was challenging other big platforms and was providing dynamic and innovative experiences to the users.

TikTok is getting banned in the US because of some security concerns as it is owned by ByteDance, a parent company. Congress demands that TikTok should divest from Chinese ownership or else it'll get banned, and it seems like it is getting banned now. This has made many American users nervous, especially the ones who were earning through influencing on TikTok. The research says that users on TikTok are younger than users on other platforms, non-white people use it more than white people and anyone with a high school degree or less education is also active on TikTok as compared to other apps . It was also found that there are more Democrats than Republicans on the app, and women use TikTok more than men too.  

Researchers also wanted to know which social media platforms capture users’ attention the most and it was found that Meta (Instagram, Facebook, Messenger, WhatsApp) is the most dominating social media company, capturing attention of 48% social media users. 19% of the users’ attention is captured by YouTube (Alphabet), and TikTok captures 10% of the users’ attention. The researchers said that the number of social media users on all platforms haven't changed much since 2020 in the US.

There are some exceptions too, like Threads which is now being used by 8% users, Reddit being used by 24% users of social media and X being used by 29% users. The app which saw a major change in its number of users was TikTok, with 22% people using it in 2020 to 41% using it now. Even though Instagram has more users than TikTok, the average user time spent on TikTok and Instagram is almost the same.

Now that TikTok is getting banned, it means stopping about half of the US population from not using the platform. This shows that while TikTok may not have as many users as Instagram and Facebook, it is still being majorly used by a large number of people.