Did you know X’s Global Consumer Spending Hits $13.4 Million In January 2025
Social media giant X has seen a profitable January with in-app revenue growing.
The
news comes despite a fall in active users. As per new data, global
consumer spending on the app saw figures hit $13.4 million which is a
massive growth from the $7.6 million seen during the same time last
year.
Global stats from Appfigures
showed how consumer spending on the platform rose by 76.3% when you
compare the same period in January for the past two years. This figure
includes purchases done in-app through the mobile apps on X and not from
revenue derived through advertising or subscription sales online. That
is where the app’s users receive a discount on some purchases.
To be more specific, this is not the figure that stands for the total revenue seen on X. A major chunk of the overall revenue arises through its ads business so you can consider this as your window for spending trends of users.
Additionally, the company’s xAI chatbot called Grok might be assisting in fueling the rise in spending of consumers. There were some obvious rises in overall net revenue shortly after the app began testing out the free version of the chatbot. It was right before the addition of the faster model featuring the new Grok button on the X app during the middle part of December last year. It was also the same time when it rolled out the new model for image generation.
X also included a new NFL portal during the latter part of November to enhance sports engagement on the platform. This might have boosted the adoption of X, considering how sports happens to be a leading topic for discussion on the platform.
In America alone, the app witnessed a 61% growth YoY in consumer spending trends. Indeed, global consumer spending is certainly on the rise but the same cannot be said about it being steady. Figures show how it was climbing but not steadily. Some months were great while others saw a drop.
The most popular in-app purchases were premium monthly subscriptions, followed by Premium Plus subscriptions. That followed by a fall in active users on the app might be a reason for concern. Remember, figures for both active users in the US and globally fell this month. Every figure was nearly down by 13% when you compare the same period in 2024.