Did you know CIRP Report Reveals iPhone Owners Breaking Upgrade Patterns, What’s Driving the Shift?

 

According to the latest reports from CIRP, there is a change in iPhone upgrade patterns which were especially seen in the last quarter which ended in December 2024. Many of the users stopped using the “younger” models of iPhone as compared to users in the previous quarter. 36% of the users in December 2024 said having their previous phones with them for two years or less as compared to 31% who said this in December 2023. Only 33% of the buyers of newer iPhone models had their previous models with them for more than three years in December 2024 while 30% had them for two to three years in December 2023.

Many of the investors and analysts are also asking the question about how often users are upgrading their iPhone models because users upgrading their iPhone models every one to two years makes a big impact on the company. But if the users do not upgrade their iPhone models for 3 to five years, it can impact the company in a negative way.

Analysts suggests that users quickly upgrading to new iPhone models can be due to Apple Intelligence. Apple Intelligence is available in newest models of iPhone so users of iPhone 15 and older models may find the new feature in newest models interesting. Tim Cook also says that iPhone 16 is better performing in sales than iPhone 15 and demands for the newer model are high because of Apple Intelligence.