Did you know YouTube Shares It’s Making Changes to Mid-Roll Ads To Better User Viewing Experience

 

Video sharing giant YouTube has confirmed that it’s making some major changes to mid-roll ads that will work towards bettering user viewing experience. The goal is to assist creators earn greater revenue, the company shared.

The change will come into play beginning May 12, as the platform will display fewer ads during instances that feel like interruptions or result in viewers abandoning videos. Instead, they plan to share more ads in the middle that serve as natural break instances during the video. So it will appear more like a short pause or a transition.

The app plans to update older variants launched before February 24 to automatically entail advertising slots. Therefore, creators can choose to opt out of the endeavor on the YouTube Studio if they want to manage ads in a manual method. However, videos featuring ad slots that are more interruptive in nature could end up earning less after the May 12 date.

The platform is well aware that creators adding ads in the middle manually might need to think about ads deemed interruptive to viewers. To assist, it’s now sharing a new feature that gives creators oversight about when and where to put ads that are less disruptive in terms of timing.

Furthermore, the app wants to give creators the chance to make the most of a 5% rise in the app’s revenue when compared to ads placed manually inside slots. So as you can tell, the goal remains providing more data and better options.

The platform shared how users will always remain in control of displaying mid-roll ads on content and where they’d like its placement. It also shared that limiting interruptive ads will give them the chance to keep more viewers glued to their screens.