Did you know Trust Over Rankings: Americans Prefer Familiar Brands and Organic Results in Search!
According to a new survey by Page One Power,
most of the searchers prefer clicking on brands they know rather than
the top results on Google search results. The survey found that 59% of
Americans click on search results of the brands they are familiar with,
while less than one-third click on top-ranked results. User trust is an
important thing in SEO
and building a brand that the audience recognizes has become very
crucial. The brand doesn't even have to be large-scaled like Amazon or
Google, but it has to be something the audience connects with.
49%
of the Americans said that they trust and prefer organic results over
the paid results, while 46% trust them equally. There are also 5% of
Americans who trust paid results more than organic results. Millennials
(56%) and men (54%) are more likely to trust organic results, while
Gen-X (52%) and women (50%) trust paid and organic results equally.
The survey also found that there are different reasons why Americans click on search results and they vary from generation to generation.
Gen-X (52%) and Baby Boomers (50%) click on results because of their compelling headlines, while Gen-Z (63%) and Millennials (55%) click on results based on their ratings and reviews. 12% of the Americans said that they fully trust search results while 52% named search engines as their most trusted sources of information.