Did you know YouTube Tests Automated Ad Reviews to Boost Creator Monetization

 

YouTube has made it clear that it’s on a mission to help its creators earn more revenue.

The video streaming giant just introduced an automated re-reviewing feature that helps gauge if ad placement should be done on a video. This will make it simpler to highlight any errors along the way.

As shared by the platform recently, the goal is to improve accuracy and enable videos to monetize at a faster rate. Therefore, they aim to review videos receiving limited or no ad suitability ratings. So even if the settings are private, the app will try to see why or how it can be improved to earn money.  

For now, the feature is running as a beta to a limited number of content creators at the start. But they do hope to expand to many creators soon, who have monetization enabled for their videos.

After the review, videos get ratings in the form of green, red, or yellow. Green means they will get ads featured, red means they’re not getting ads as it's not suitable material. On the other hand, yellow means a review is pending to enable ad suitability.

Yellow ratings give users the chance to request human reviews to make sure this kind of level is correct, depending on the app’s automated assessment. However, such changes will soon arise automatically so more content will receive reviews with great ad displays.

It not only affects the creator positively but also the app as they get more ads running and diverse inventory. There are more chances to make money. Did we mention how human assessments through the review system will give the app the chance to better the review system moving in the future?

The workload for YouTube’s mean is greater as they need to do more things manually. However, the app is ready to take on this challenge as it benefits from greater ad slots that can fund the costs. This does seem like a major focus for the firm right now.

During the month’s start, the app shared how it will start inserting ads in the middle of the content to improve revenue chances. The automated ad placement system will see more ads added to content at a natural break point, including older material.

The update has the app looking to better adapt to ad load without it getting too disruptive. That might have to do with the app rolling out cheaper versions of the YouTube Premium tier. Clearly, the goal is to get more revenue in some manner through videos. The side benefit includes creators getting a higher revenue share.

Whatever the case might be, we see this as a useful update. It means more ad revenue for YouTubers.