Did you know Gen Z Interest in Influencers Drops 5% but Buying Power Remains Strong

 

According to a recent survey by Morning Consult, many younger consumers are losing interest in social media influencers in 2024. As compared to 2023, there was a 5% drop in interest in influencers in 2024. The survey was based on 2,205 US adults and 1,002 Gen-Z between the ages of 13-21. The respondents also included 832 Gen-Z and 1,117 US adults who follow influencers on different social media websites.

The report said that in today's times, anybody can be a social media star. If you want to become a social media influencer, all you need is to make entertaining content that can engage the users. If the content goes viral and resonates with the audience, the influencers gain followers and fans. Despite people slowly losing interest in influencers, they are still interested in making purchases after recommendations of influencers.

45% of the social media users in the survey admitted that they are likely to purchase something if it is recommended by an influencer on social media. The survey also found that there is no one favorite influencer of social media users, as they liked multiple influencers at once.