Did you know Social Media Platforms Dominate Time Spent Per Visit, YouTube and Naver Lead Rankings
Some websites attract more traffic than others due to their importance
in today's digital world, such as Google, the most-used search engine.
However, Google does not top the list of websites where users spend the
most time per visit.
Unsurprisingly, social media platforms
dominate the rankings, as people spend more time engaging with content
and connecting with others. According to Similarweb data,
users spend significantly longer per visit on social media platforms
compared to other websites, drawn by diverse entertainment options and
real-time updates.
Websites Where Users Spend the Most Time per Visit
YouTube leads the list, with users spending an average of 20 minutes and 47 seconds per visit. As the world's most popular video streaming platform, YouTube generated $36.2 billion in ad revenue in 2024 alone. The platform’s video-based content keeps users engaged longer than text-heavy sites, making it the top-ranked website in terms of time spent.At number two is Naver, the dominant search engine in South Korea, where users spend an average of 16 minutes and 4 seconds per visit. Despite being less known globally, Naver surpasses Google in South Korea in terms of both usage and engagement.
X (formerly Twitter) ranks third, with users spending 12 minutes and 37 seconds per visit. With nearly 650 million users, X serves as a hub for real-time news, discussions, and direct interactions with public figures, contributing to its high engagement levels.
The social media messenger WhatsApp is ranked fourth, with an average visit duration of 12 minutes and 26 seconds. With 3 billion users worldwide, the app remains the preferred choice for messaging, ensuring continuous daily usage.
At number five, Facebook retains its strong user engagement, with visitors spending 10 minutes and 59 seconds per session. Boasting 3.07 billion users, Facebook’s mix of social connections, groups, pages, and entertainment options contributes to its high retention.
Google ranks sixth, with an average visit duration of 10 minutes and 46 seconds. While it is the world's most visited website, its nature as a search engine means users typically enter, find information, and leave relatively quickly compared to social platforms.
Other Notable Websites
At number seven, Yahoo Japan (yahoo.co.jp) holds an average visit time of 8 minutes and 54 seconds, remaining a dominant search engine in Japan. It is followed closely by Yandex, Russia’s largest search engine, where users spend 8 minutes and 48 seconds per visit.Instagram ranks ninth, with users spending 8 minutes and 41 seconds per session. As a leading photo and video-sharing platform with 2 billion users, Instagram attracts users who stay engaged with updates from celebrities, influencers, and friends.
At
number ten comes LinkedIn, with an average session duration of 8
minutes and 33 seconds. Given its role as a professional networking and
job-seeking platform, users spend extended time browsing job listings
and industry updates.
Dzen.ru, a Russian content aggregation platform, ranks eleventh, with visitors spending 8 minutes and 30 seconds per visit.
Beyond these, other platforms rank lower in terms of time spent per visit:
Yahoo.com (7m 43s, rank 12)
Netflix (7m 07s, rank 13)
ChatGPT (6m 47s, rank 14)
Reddit (6m 07s, rank 15)
Amazon (5m 51s, rank 16)
Baidu (5m 35s, rank 17)
TikTok (4m 09s, rank 18)
Wikipedia (3m 18s, rank 19)
Microsoft Online (2m 16s, rank 20)
The
data highlights that content format and user engagement strategies
significantly influence time spent on websites. Platforms that offer
immersive content - such as video, real-time interactions, and
personalized feeds - retain users the longest.
| Website | Avg. Visit Duration (h:mm:ss) |
|---|---|
| youtube.com | 0:20:47 |
| naver.com | 0:16:04 |
| x.com | 0:12:37 |
| whatsapp.com | 0:12:26 |
| facebook.com | 0:10:59 |
| google.com | 0:10:46 |
| yahoo.co.jp | 0:08:54 |
| yandex.ru | 0:08:48 |
| instagram.com | 0:08:41 |
| linkedin.com | 0:08:33 |
| dzen.ru | 0:08:30 |
| yahoo.com | 0:07:43 |
| netflix.com | 0:07:07 |
| chatgpt.com | 0:06:47 |
| reddit.com | 0:06:07 |
| amazon.com | 0:05:51 |
| baidu.com | 0:05:35 |
| tiktok.com | 0:04:09 |
| wikipedia.org | 0:03:18 |
| microsoftonline.com | 0:02:16 |