Did you know Study Finds Public Can Detect AI Content Easily, But Acceptance Depends on Context and Purpose
According to a new study by Joe Youngblood, a digital marketing
consultant, readers can typically identify whether content was created
by a human or generated by AI. Youngblood surveyed US consumers and
found out that they spotted AI-generated images correctly 71.63% of the
time when they were shown real and AI-generated ones side by side. Many
marketers must have thought that consumers cannot identify AI-generated
content, be it texts or images, but this isn't the case.
The survey
was done among 4,000 American consumers of different ages who were
asked to detect AI-generated images. 88.78% correctly detected an
AI-generated picture of Scarlett Johansson as Black Widow while 88.46%
correctly identified an AI-generated image of the Italian countryside.
87.97% and 83.58% were successful in identifying AI-generated images of
baby peacocks and Jupiter respectively. But there were also some images
the respondents weren't sure of like AI-generated versions of the Eiffel
Tower or paintings of George Washington.
“With AI advancing so quickly, many assumed the average person wouldn’t be able to tell the difference,” Youngblood said in an email to Digital Information World. “But our research shows that people are more aware of digital manipulation than we give them credit for.
On the other hand, HooklineAnd surveyed 1,000 Americans to find out if they could identify AI-generated content and the results were similar, with 82.1% of respondents spotting AI-generated text. 88.4% of the respondents between the ages of 22-34 could tell if a text was written by AI, showing that younger people can spot AI content more easily than older people. However, 11.6% of people within the same age range said that they had never noticed AI-written content.
Both of the above reports show that content creators and marketers cannot sneak AI content past the consumers because they are easily able to identify it. Consumers also have different views about people who use AI, with 50.1% saying that they think less of writers who use AI while 40.4% said the same about brands who use AI-generated content. Only 10.1% of consumers say that they like it when brands use AI-generated content. 30% of the older people between the ages of 45-65 see AI in a negative light the most.