A new gaming headset unveiled at CES is taking performance tracking beyond clicks and reflexes — straight into the brain.

 

A new gaming headset unveiled at CES is taking performance tracking beyond clicks and reflexes — straight into the brain.

Boston-based neurotechnology firm Neurable has partnered with HyperX (by HP Inc.) to reveal what they call the first gaming headset with built-in non-invasive neurotechnology. The device can sense brain activity in real time to measure focus, attention, and cognitive load during gameplay.

 

Instead of external headgear, Neurable’s brain-computer interface sensors are embedded directly into the headset, making brain tracking seamless and invisible to the user. The goal isn’t mind control, but real-time feedback that helps players understand how mental states affect performance.

 

Neurable says testing showed noticeable gains. Everyday gamers improved reaction time and accuracy, while esports players saw even stronger boosts in precision and target hits. The headset builds on Neurable’s Prime neurofeedback platform, already tested in esports training environments.

 

Executives say the collaboration aims to make brain awareness as normal as tracking FPS or latency. With gaming wearables growing fast, the companies believe cognitive metrics could become the next competitive edge — powered by AI, neuroscience, and consumer-ready hardware.