Did you know Meta Executives Reassure Advertisers About Changes Made Related to Free Speech
Meta’s decision to adopt Community Notes and bid farewell to third-party
fact-checkers did meet with a lot of criticism. At the same time,
advertisers were skeptical about how such a move could give rise to a
spread of dangerous content online.
Speaking at the World Economic Forum recently,
Meta’s head of the global business group explained how the firm was in
contact with advertisers after Zuckerberg’s sudden or abrupt change. He
also shared how users would take part in community notes and they would
have the chance to see more political content on the newsfeed. This
would mean no more third-party fact checkers would come into play.
Advertisers
would certainly be worried about how a rise in misinformation and
harmful content could put the app at risk. But the recent series of
meetings by executives are designed to reassure advertisers about the
commitments Meta has with them.
Mark Zuckerberg published a video
during the month’s start speaking about the changes he hoped to make on
Meta for better content moderation. This would be in line with the
company’s latest free speech drive. The Facebook owner put serious blame
on current systems in use today that entailed too much censorship.
He
similarly shared how it was high time Meta got back to its roots
related to freedom of expression. We’ve similarly seen the firm get rid
of restrictions on certain categories like gender and immigration. This
means users get the chance to publish on this topic without fear of hate
speech.
The recent changes will still give many advertisers
regulation over where the ads are placed. For instance, if there’s a
migrant issue in discussion then the advertiser can choose to remove the
ad near that sensitive topic. The same goes for political issues and
other controversial matters that divide users.