Did you know Technical SEO Made Easy: A Step-By-Step Guide To Optimizing Your Website For Search Engines

 

You might be wondering if there are a few changes you can make to improve the rankings of your site on search engines! If this is your case, you need to pay attention to the tips we will be sharing in this guide. It takes time to make the changes but you can hire an expert to help you fix the issues.

You will learn how to make your platform friendly to mobile devices, have better speed, good security, and more.

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Ensure your website is mobile-friendly

Many of the visitors to your site may be using mobile devices to check your services or buy your products. You can partner with German SEO to make sure the site works well on both PC and mobile devices. Mobile-friendliness ensures readers or buyers can access your site on the go.

Optimize your website speed

If your site loads slowly, the visitors may just bounce back. They will visit sites which have a good speed. This means your site will not be considered useful by the search engines.

You should allow caching so that the browser can store the sources accessed frequently locally. Consider reducing the size of the images but keeping their quality.

Implement secure (HTTPS) protocol

A lot of web visitors want to use a site that is secure. This is the reason why you should install an SSL certificate. Also, you can update the links in your articles to ensure they point to the current secure version of your site. Lastly, fix the elements of your content, such as images, that do not seem safe.

Fix crawl errors and optimize indexing

Search engines may find it hard to access your site and index it. Therefore, if they are not fixed, your site’s performance will keep going down. To fix this, try the following:

• Avoid duplicate content

• Ensure you use a clear website structure

• Check 404 pages to find and fix errors.

Optimize URL structure

To optimize the structure of your URLs, you should:

• Use ULRs that are short and descriptive.

• Use hyphens to separate the words that make the URL

• Make sure you use a standard URL format for your site.

After implementing these suggestions, you will notice an improvement in your rankings soon.

Leverage schema markup for rich results

Search engines need to understand the content you publish on your site for it to be ranked. So, you should use tools to add structured data to your content. Ensure you add schema markup for various types of content such as FAQs, events, reviews, and products. This will help improve the performance of your platform.

Once you implement the schema markup in your site, make sure you track the performance for the next few weeks.

Improve internal linking structure

When using internal links, make sure they link to the most important pages on your site. Moreover, you should use anchor texts that are well-described. You can use the most relevant keywords in your anchor text for SEO.

Do not leave out some pages on your site, all of them should be well-linked from a different page. Lastly, do not force links on any page. The links should also be reasonable. There is no need to put over 10 internal links on just a single page.

Monitor and fix broken links

Using tools like Ahrefs, you can identify the links that are not working as expected. This is because broken links can greatly affect user experience. Thus, you will end up with poor SEO performance.

SEO Norway can help take care of the broken links by redirecting them to a relevant page. If the link directs to a page that was removed, you should update it. To do this, insert a new anchor link that will direct the visitor to a relevant page within your website.

With time, you should perform a new audit to find out if there are new cases of broken links. If found, you should fix them as soon as you can to make sure the site maintains or, better yet, increases its ranks on search engines.

Optimize for core web vitals

Various aspects of your site determine how users interact with it. For instance, the core web vitals which include the loading speed of your site, should be optimized to ensure site users find your site worth visiting and navigating.

Work on the biggest page elements so that they can improve their loading speed. Also, you can try to reduce the delays which are often caused by the slow execution of JavaScript. If you need help with core web vitals, you can hire an expert to work on it or even other aspects of your site to improve its rankings.

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Regularly audit your technical SEO

Even after doing all the SEO tasks, you must find out if the efforts, time, and money invested in it were worth it. Keep in mind that SEO efforts may not show incredible results on the same day. You should keep tracking the various aspects of your website’s performance for weeks or even months.

Here is what you should start doing:

• Every week, make sure you conduct weekly checks to find out if there are broken links, crawl errors and more.

• Find out what your competitors are doing so that you can tap into the untapped opportunities.

• It is a good idea to refresh the content on your site. Having outdated articles on your website may negatively impact the performance of your platform due to the new SEO updates and ranking algorithms released by search engines.

Final words

You should make your site more friendly to mobile device users, improve loading speed and fix broken links. Also, work on the site’s schema makeup and core web vitals to improve technical SEO. Lastly, ensure you monitor how each of the aspects is faring.