Did you know US and Japan Lead X’s Revenue Growth as Year-End Sales Propel Record Earnings
According to data shared by Appfigures
Intelligence, X’s revenue increased in the last month of 2024 thanks to
its loyal consumers' spending, and it is all because of one strategic
move X made which many other platforms will soon employ too. In December
2024, the gross revenue of X on Google Store and App Store was $25
million. After the fees of both Google Store and App Store, Elon Musk
got $17.6 million. X got $25 million in December after almost getting
$24 million revenue in November. Some might think that this increase in
revenue was because of elections in the US and some other factors but
this isn't the case if we look at the daily revenue of X.
There
were two strategies that X applied to get the most revenue in the last
month. First was a Black Friday Sale and the second one was the End of
Year Sale. X ran a lot of promotions of these two sales in the last
month of 2024 which made X’s revenue one of the highest it has ever
been. The data by Appfigures Intelligence shows that because of Black
Friday sale, the revenue of X reached $1.9 million in just one day. Even
though this may not seem like a lot, it is about five times higher the
amount X gets on average.
Most
of the revenue because of these sales came from the US App Store and
Japan’s App Store came second. Japan has contributed a lot in X revenue
and the growth of X in the country isn't going to slow anytime soon. The
US will also not see any slow growth of X even though it has become
very political in the past year. Now we will have to see what more
strategies X will apply on the platform to generate more revenue.
The
strategic brilliance of X lies in its ability to adapt commerce
techniques traditionally seen in retail, blending them seamlessly into a
digital platform. By prioritizing user-centric promotions, it
demonstrates how modern tech companies can evolve beyond conventional
app monetization models, setting benchmarks for integrating seasonal
consumer psychology with platform-specific value propositions.
