Did you know Meta Pushes AI Strategy Forward with Independent App and Monetization Plans

 

Tech giant Meta wants the world to know that it’s got a standalone AI app in the pipeline that will launch in Q2 2025.

Meta AI will become a part of the large family of offerings by the company that already entails Facebook, WhatsApp, and Instagram. Therefore, the tech giant says it hopes to debut the latest Meta AI platform over the next few months as per sources familiar with the topic.

This clearly marks a major milestone for the company and the CEO’s plans to transform Meta into the frontrunner for AI by this year’s end. This is ahead of archrivals Alphabet and OpenAI. But from what we’ve learned so far, the project is super confidential and that’s why the tech giant has its lips sealed.

Meta rolled out its AI chatbot in September of 2023, while the firm pitched it as the best AI assistant providing answers and the ability to produce images through user prompts within existing platforms.

The company shared how Meta AI is currently at the front of all other platforms in April. This is right after it replaced the likes of Search on Messenger, Instagram, and Facebook through its AI assistant.

Meta AI has transformed into the primary means for Mark Zuckerberg to display the company’s Generative AI tech to billions. It shared with analysts how this would be the year where AI reaches more than one billion users with Meta AI being the leader in terms of AI assistants.

What’s different is how Meta AI is only up for grabs for those accessing the firm’s webpage or apps like WhatsApp and Facebook. While users can get Meta AI, we can see more interactions done if it was offered as a separate app, similar to how ChatGPT and Perplexity work

During the year’s start, Meta’s CEO shared its thoughts about how Meta needs to create a separate platform mobile app that would serve as a digital assistant. This would assist the firm unite digital assistants on smartphones with various other hardware platforms including Meta’s smart glasses. Zuckerberg agreed 100% with that and responded with an agreement emoji.

Meanwhile, Facebook’s parent company also wants to test a new paid plan for Meta AI that’s like how Microsoft and OpenAI work. They will charge a small fee for more powerful tiers.

Meta made it obvious in January that while the main goal of AI was to provide the best consumer experience, monetization cannot be ignored and therefore paid options such as premium offers would certainly be up for grabs.

Shortly after this story went live, the CEO for OpenAI shared on X that they might now switch to a separate social app. From all of this information, it’s clear that Meta wants the world to know that it’s a force to reckon with in AI. And what better way than to offer the technology than through a standalone platform.