Did you know YouTube Addresses Growing Concerns Around Deepfakes With Support for NO FAKES Act 2025

 

Popular video streaming platform YouTube is showing support for the bipartisan bill dubbed the NO FAKES Act. The company shared the news amid growing concerns linked to scams and deepfakes.

Remember, the advent of generative AI isn't all fun and games. Today, we’re seeing a growing number of threat actors use the tech to forge fake papers, offer fake jobs, share false crypto schemes, and even post misleading content through social media. It’s also giving rise to a greater number of identity theft cases. Let’s not forget that infamous incident of a woman losing $850K because she thought she was helping a man pretending to be actor Brad Pitt.

The scammers rely so much on AI pictures and messages to design the most fake scenarios, and the issue is that people become victims so easily. This is why a new bill called the NO FAKES Act was shared by senators to help combat the problem.

The latest bill is designed to hold firms liable in situations where they’re producing unauthorized digital replicas of people during a performance. Similarly, they hold platforms liable for hosting unauthorized digital replicas if the app has real knowledge of the fact that no replica was authorized by a specific person depicted.

It also excluded several digital replicas depending on the First Amendment protections and mostly preempted state laws addressing issues of digital replicas to produce workable national standards.

YouTube shared its thoughts on the matter and released a blog post showing full support for the new act. It says the new law will tackle the growing issues related to digital replicas that aren’t authorized. Most of the AI material simulated an individual’s picture or voice, and it misrepresented them.

YouTube also shared support for the TAKE IT DOWN Act that gives rise to clearer legal frameworks for addressing serious problems and protecting people’s rights. To reduce deepfakes, the app is now updating the privacy process. Anyone who feels uncomfortable with the changed or synthetic material mimicking them can request an immediate takedown.

The app also brought to light the management system rolled out last year. The system assists creatives in monitoring how pictures of their face are getting used with AI across different apps. Remember, in 2024, YouTube did share a host of Generative AI offerings. This includes a tool to remix licensed music tracks and produce customized 30-second songs for its Shorts feature.

Then we saw it share Dream Track, where users can produce songs through AI voices of popular singers, including Sia and John Legend, amongst others.