Millennials and Your Website How to Make Your Domain a Magnet to Gen Y
Millennials and Your Website How to Make Your Domain a Magnet to Gen Y Millennials are often the punchline of a bad joke. The “Me Generation” is spoiled and entitled — the list of eye-rolling insults from older adults is virtually endless. But any company, group or political party that doesn't take this generation seriously is making a monumental mistake. Millennials, no matter what you think of them, are the largest eligible voting base in many developed and developing countries and now hold more purchasing power than any other generation. For better or worse, they are the future of the economy. Millennials (also called Gen Y) also don't shop like their Gen X and Boomer predecessors: • Millennials are less compelled by traditional advertising ( less that one percent polled said an ad makes them trust a brand more, according to Forbes) • They spend more time reading reviews and researching products before buying • Change in wealth won't likely affect millennial buying habi